If you want to improve your open rates, start to consider email marketing segmentation. If you want to ensure you deliver more relevant...

Marketing has been undergoing a quiet revolution. A growing number of companies are abandoning rigid, long-term marketing plans in favour of a more agile marketing approach

Your company’s competitive advantage can be enhanced by having an excellent market proposition. A good market proposition is something your business should live and breathe by. After all, if you can’t clearly distinguish your product or service from your competitors — and then deliver on your brand promise — why should your target audience choose you?