Partnership Marketing - Getting More Out Of Distribution Partners
Work together, right now
As well as sharing content through your own channels, you can also do this through your key distributors – be it mortgage club, network or packager/specialist distributor.
Here are some tips to make the most out of this opportunity.
1. Know your audience
Speak to those distributors to find out what content works best for their audience. Don’t rely on others to do this for you – the message will be diluted.
2. Maximise the Forum
If you are a lender, we have members who work for such distributors – so reach out and connect to build that relationship.
3. Integrate with PR
PR is not just about press articles and press releases. It is about building a strong relationship with your “public” and key accounts are one of these. So make sure your PR strategy integrates with your key account marketing.
4. Say it again Sam
Don’t be afraid to share content in the press through key account channels. And don’t be afraid to share content sent to non-competing distributors either. Avoid having to re-invent the wheel.
5. Build credibility
Marketing through distribution partners is not about plugging rates and products. It is about thought leadership and positioning your brand as an expert in a given area. Give thoughts and ideas that your audience want to hear about; see point 1.