Get the most out of your events

6 tips to maximise event ROI

Get the most out of your events

Tell people you are going to be there – don’t just rely on the event organiser to drive traffic to the event, you should be telling your database that you are at the event.

Don’t just say “come and see us” – give stand visitors a real reason to come and talk to you
Make appointments – use the time to book a face to face meeting with someone.

Don’t hide behind a desk – we see this so often, hiding behind a desk. This makes it hard to engage with stand visitors. Ditch the table and get closer to visitors and engage with them.

Scrap gifts – gifts have been the security banked for decades. It’s a new green era. Ditch them and give something more meaningful to visitors – a real discussion with you.

Follow up visitors will get followed up by lots of companies. Do it quick – even in real time. Include a photo of the person your visitor spoke to as a reminder.

Be there. Marketers must be at events to see how they work. No debate.