10 Tips To Get Powerful Copy

Choose your words wisely when it comes to writing copy

10 Tips To Get Powerful Copy

Marketers need to write engaging copy. For websites. For ads. For emails. For articles. You name it, copy is needed.

But why is engaging copy important? Because copywriting is a different skill to any type of writing. And language rules you learn at school should be forgotten. Don’t worry about the grammar police
Your words can be so powerful.

They can make the difference to brand engagement and brand abandonment. And a difference to conversion rates.

So, don’t forget to use some of these 10 quick tips to help.

1. Write as though you speak

2. Keep sentences short = 12 words or less

3. Be confident – avoid phrases like “we hope” and “maybe”

4. Don’t say “check out” before your CTAs !

5. Get to the point quickly - and upfront

6. Use the words “don’t forget to” to proceed your CTAs

7. Ask “why” and then say “because”; and use “because” to begin a new sentence.

8. Allow for skim reading, through spacing and symbols

9. Start with what action you want your readers to take, then work backwards

10. Use “we” more than “I”