Two Rules of Marketing Event

We had a great set of speakers sharing their wisdom.

Some things we can share is this:

There are two rules of marketing.

Rule #1 - Always get insight, otherwise you are just guessing.

Rule #2 - Creativity is the engine room of marketing

But insight is an over used phrase. 

You need to do something with knowledge gained from your data or research, and use creative thinking to generate actionable insights.

Data can give you the evidence to support your intuition; to show your workings.|

AI is being used to speed up analysis in market research.

Segmentation is crucial.

BDMs are more important than ever.

Mortgage lenders need to understand the emotional rollercoaster that mortgage brokers go through.

Einstein said "Creativity is seeing what others see and thinking what no one else has ever thought."