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Mortgage Marketing Academy

Built Designed for marketers who want to understand the mortgage market more and how to market effectively within it. 

About The Mortgage Marketing Academy

The Mortgage Marketing Academy gives you the opportunity to learn all about the mortgage market. This will make your job easier and give you more confidence.

There are 5 Modules.


These are available ON DEMAND so you can learn in your own time. There are a couple of Modules with the option of attending in real time.

In between each module, you can get in touch for a one to one discussion to ask questions and seek clarity over any points learned.  



The Academy is led by Jeff Knight, the Forum Founder. You can of course liaise and ask questions in between modules. 

At the end you will receive a nice certificate and a big pat on the back.

The Academy is free for Forum members. If you are not a member, the cost of the Academy is £245 + VAT.

Sign Up Now

Simply sign up and you will be given access to the Modules (once available).

Graduation Caps

The Modules

Module One - Market Overview

Distribution dynamics - networks, clubs, packagers and brokers. The role of the broker. A whose who in the market. A look at the Trade Press and all the events.

Module Two - The Competitive Landscape

Examining market share, different lender types, market sectors and a look at suppliers of product and criteria information.

Module Three - The Market

A look at different product types, key criteria, how products are priced, funding models and a look at the key economic elements. 

Module Four - Broker Psychographics

Forget B2B and B2C. This market is different. Understand broker needs, their decision making, and the power of neuromarketing.

Module Five - Bring It All Together

Use the knowledge from the Academy with your marketing nous to unleash your potential and develop really powerful marketing. 


The next Academy begins in October 2023. 

Book now.

If you can't make the October start date - register for future programmes.


Module One


16th November 4pm to 5.30pm

Module Four


8th February 4pm to 5.30pm

Module Two

14th December 4pm to 5.30pm

Module Five


8 March 4pm to 5.30pm

Module Three

18th January 4pm to 5.30pm

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