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Mortgage Marketing Academy
Built Created for marketers who want to understand the mortgage market more and how to market effectively within it.
About The Mortgage Marketing Academy
The Academy gives you the opportunity to learn all about the mortgage market. This will make your job easier and give you more confidence.
There will be 5 Modules - available on demand.
Module One has now been updated and ready to view on demand. Other modules to follow in the coming months.
The Modules
Module One - Market Overview
Distribution dynamics - networks, clubs, packagers and brokers. The role of the broker. A whose who in the market. A look at the Trade Press and all the events.
Module Two - The Competitive Landscape
Examining market share, different lender types, market sectors and a look at suppliers of product and criteria information.
Module Three - The Market
A look at different product types, key criteria, how products are priced, funding models and a look at the key economic elements.
Module Four - Broker Psychographics
Forget B2B and B2C. This market is different. Understand broker needs, their decision making, and the power of neuromarketing.
Module Five - Bring It All Together
Use the knowledge from the Academy with your marketing nous to unleash your potential and develop really powerful marketing.
