Whether you work alone or manage a team - this is for you. Because being an effective leader is a lot more than just leading a team.
This unique transformation programme will take you give you the knowledge and skills to transform into a great marketing leader.
The Programme consists of:
6 x 90 minute workshops covering the topics below
6 x 60 minute one-to-one sessions in between to recap and cover anything you want to cover.
Sessions can be online, or in person. It is your choice.
This is all about transformation. It will give you the confidence and courage to do what you probably already secretly know what to do.
For courage you will need and get lots of encouragement.
This is a transformational development programme for marketers who want to learn and whose minds are open.
There is a lot of content to discuss so we go at the pace to suit you.
You get the wisdom of someone else's hindsight and experience.
The workshops have been developed after extensive research into where marketer leadership needs exist. We have spoken to many marketing professionals and used our own experience to boot. And this is built around our own experiences, the good, the bad and the rest.
Big overview into marketing leadership
Voice of the customer
You can see full summary of each workshop here.
At The End Of The Programme You Will...
How to make the transition from management to leadership.
Have the knowledge, confidence and courage to make the transition to a highly effective marketing leader.
Understand the importance of emotional intelligence.
Know how to achieve the right balance between managing/doing.
Know how to get results through others and lead using your natural talents.
Understand commercial acumen.
Know the power of developing creative solutions to challenges.
Know how to plan, organise and manage your time.
Understand how to communicate effectively.
Discover how to coach, praise and give constructive criticism.
Understand different leadership skills and how to get the team to pull together.
Know the importance of being you.
Get to know how to understand your customers and make your mark in your company.
to make the transition
In the beginning we will explore what a successful senior marketer really looks like.
Yes you need to be good at your job - at marketing. But it goes beyond that. Way beyond. It's all about how you do it, not what you do.
You will discover the key formula for gaining strength in your EQ.
After all, successful marketers are strong in EQ.
This session will get the ball rolling as you get to understand yourself and others in a different way.
Okay, one workshop won't be enough to transform you into the world's greatest leader. But it will put you on the path.
This session will explore leadership styles and give you the insight into becoming the leader that fits your personality.
This session is about applying creativity to generate fresh ideas and solutions.
Because creativity is the engine room of marketing.
You will understand what stops creative thinking. It will teach you to trust your instincts. How to generate ideas and turn ideas into actions.
Voice of the Customer
In the modern world of marketing, it is important that you are customer's voice.
Learn how to listen to customers.
Discover how to share this. And how to measure key customer metrics.
And most importantly of all, why this is so important to your marketing strategy.
If you are fed up with being seen as the colouring in department, then you need to speak the right language. You need to build credibility and relationships. You need to demonstrate hard facts, use metrics and simply be aligned to the business.
You need commercial acumen and understand the business more.
About your host
This unique transformation programme is led by Jeff Knight, who has over 30 years marketing experience.
He's worked at Exec Level, benefited from Executive Coaching and won awards to boot. He has built and developed small and large teams and is a Fellow of the Chartered Institute of Marketing.
Sign up to this programme to discover how to make the transition from a great marketing manager to a great marketing leader.
Forum Member Cost
£1350 + VAT
(depending upon location of meetings)
Non Member Cost
£1650 + VAT
(depending upon location of meetings)